Auto Alliance Attack Ads Undermined by UAW, GM and Hyundai Executives
With a final recommendation on the next round of carbon pollution and fuel economy standards expected soon, the Alliance of Automobile Manufacturers (including Ford, Toyota, GM, Chrysler and others) appears to be split on whether launching attack ads are a good or bad idea. As of Thursday evening, the latest word appears to be the ads are back on for Friday, despite the fact that just as late as Thursday morning the AAM said the ads were being pulled.
Theories abound what accounts for the AAM flip flopping. What does seem clear is that the decision must be close and the auto industry is split on what tact it wants to take as the negotiations heads towards the home stretch. Some in the industry clearly want to move on but others are threatening to give the entire industry a black eye.
The 60-second attack ad ( listen to it here ) has been roundly criticized as being inaccurate by independent journalist at the Detroit Free Press as well as BNET . The AAM had purchased time on stations in 14 states, with the plan of spreading its message that a 56.2 mpg standard would have adverse consequences for “preserving jobs, affordability, safety and vehicle choice.”
UAW Supports "Strong Standards"
But the auto industry must also realize that their job loss claims is severely undercut by the other big news of the week, the submission of a joint “blue green” letter by UAW, other unions, and environmental groups (including NRDC) to the President supporting “strong standards”. Who else better knows the impact of stronger standards on auto jobs then the UAW?
The letter urges the president to back strong standards for many of the same reasons that the AAM says it opposes them:
We encourage you to propose standards that maximize oil savings and reductions of GHG pollution, strengthen the U.S. auto industry, increase the deployment of advanced technology, protect U.S automotive jobs, and create more opportunity for American workers... Building the next generation of advanced vehicles in the United States will create tens of thousands of new engineering and manufacturing jobs and strengthen America’s rebounding auto sector.
Hyundai Supports 56.
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As of Thursday evening, the latest word appears to be the ads are back on for Friday, despite the fact that just as late as Thursday morning the AAM said the ads were being pulled. Theories abound what accounts for the AAM flip flopping.
Earlier today, it had successfully gotten Samsung to halt sales of the US version of its Galaxy Tab 10.1 in Australia, pending the resolution of its suit there. HTC, meanwhile, has attempted to shore its position with the pending acquisition of S3
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