Top Sellers: Condo living sees great gains in 2011
By Shandra Hill Smith
Young professionals, baby boomers and families looking to downsize – though not necessarily on the high-end amenities they’ve come to appreciate – have turned to condominium living, and at rapid rates in some cases.
According to the Atlanta Market Overview for First Quarter 2011, a market insights report by The Marketing Directors, 10 metro Atlanta communities are top sellers. They include Serrano, The Brookwood, Paramount, 1010 Midtown, The Atlantic, Luxe, Viewpoint, Stacks II, Madison Square and Horizon. The Marketing Directors ( themarketingdirectorsinc.com ) provided exclusive sales and marketing for six of those: Serrano, The Brookwood, Paramount, The Atlantic, Luxe and Horizon.
The report shows that the top 10 accounted for more than 71 percent of total net sales in the quarter. Location and amenities are among the reasons the properties landed on the list. Here’s a closer look at some of these and other top sellers.
If you’re looking for an example of a fast-selling property, Serrano fits the bill. In its first five months of sales, 77 of the 150 condos were sold. A five-story, 150-unit luxury condominium community in Sandy Springs, Serrano is convenient to Perimeter Mall and other shopping, as well as dining and entertainment venues.
Serrano offers one- , two- and three-bedroom units with 13 floor-plan designs. One-bedroom condominiums start in the $120s, with two bedrooms priced from the $130s and three bedrooms from the $160s.
The units include granite countertops, stainless steel appliances, crown molding, hardwood flooring in living areas, glass-enclosed showers and more.
In the heart of the historic Brookwood neighborhood, The Brookwood is a 219-unit, mixed-use community. Two- and three-bedroom condominiums, starting in the $240s, range from 1,252 to 2,574 square feet and include features such as 10-foot ceilings (11 in certain residences); floor-to-ceiling windows providing natural light; wide-plank hardwood floors; natural wood cabinetry; Viking stainless steel appliances; and soaking tubs and separate showers.
“For those who don’t want the upkeep of a home, but want all of the designer finishes, this is the place,” says John Huckaby, senior vice president, ST Residential, which owns The Brookwood, Serrano, Luxe and The Atlantic. “The Brookwood is one of Atlanta’s only LEED-certified condominiums, so it appeals to eco-conscious buyers as well.
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