First there was fake Apple stores in China now fake Ikea shop found in Kunming
It seems that Kunming in the southwest corner of China is the world capital of knock-off shops.
Apple recently found five counterfeit versions of its stores there after blogger BirdAbroad posted photos of one online - and now a fake Ikea has surfaced.
It's called 11 Furniture and is a 10,000 square metre, four-storey replica that's virtually identical to the Swedish-made version.
It copies Ikea's blue-and-yellow colour scheme, mock-up rooms, miniature pencils, signage and even its rocking chair designs. Its cafeteria-style restaurant, complete with minimalist wooden tables, has a familiar look, although the menu features Chinese-style braised minced pork and eggs instead of Ikea's Swedish meatballs and salmon.
This knock-off Ikea store is emblematic
of a new wave of piracy sweeping through China. Increasingly
sophisticated counterfeiters no longer just pump out fake luxury
handbags, DVDs and sports shoes but replicate the look, feel and service
of successful Western retail concepts -- in essence, pirating the
entire brand experience.
‘This is a new phenomenon,’ said Adam Xu, retail analyst with Booz&Co. ‘Typically there are a lot of fake products, now we see more fakes in the service aspect in terms of (faking) the retail formats.’
Brands are much more than a logo on a handbag or some half-eaten pipfruit on a computer.
Many of the most successful consumer companies have invested millions in promoting and building brands which encapsulate ideals, values and aspirations, creating valuable and loyal customer bases that sometimes border on cults.
Last month, American blogger BirdAbroad set off a media storm after she posted pictures of an elaborate fake Apple Store in Kunming, selling genuine if unauthorised iPhones, Macbooks and other widely popular Apple products.
The presence of the fake stores in Kunming highlights China's seemingly insatiable appetite for western brands in some consumer segments that have not been tapped, particularly in smaller cities far from the affluent eastern seaboard.
‘What these fake stores indicate is that there is demand for the types of products and concepts that these brands sell,’ said Hong Kong-based Torsten Stocker, a China retail analyst with Monitor Group.
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Xiao Lee, a Kunming resident who was shopping at 11 Furniture for a bedroom wardrobe with her husband, had visited Ikea stores in Beijing and Shanghai. 'I thought of shipping their products from the real Ikea store by cargo, but I thought that would be
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