University Of Florida Gator Products

Push-up win for walk-on highlights Gator Charity Challenge

Jesse Schmitt figured his military training had helped, that and the fact that he’s “about 100 pounds” lighter than his teammates. Regardless of the reason, it was the walk-on fullback who stole the show at the fourth annual Gators Charity Challenge on Friday.

Pitting teams against each other in strength and conditioning competition, the challenge brought out hundreds of fans to Ben Hill Griffin Stadium. The Salvation Army collected 650 pounds of food and personal hygiene products from the event.

It was the culmination of the Gators’ charitable efforts off the field and work in the weight room this summer, said Scott Holsopple, UF’s assistant director of strength and conditioning and the man who organized the event.

“We’ve been leading up to this all summer long,” he said. “Once again, they’re coming back now on a Friday night volunteering their time for a greater cause.

“This is just one small glimpse that you got to see throughout the whole summer of what they’ve been doing.”

After teams competed in a sled push, tug-of-war and torpedo hold, players faced off in a push-up competition. It was Schmitt, a player who didn’t make the team as a walk-on after trying out following his freshman season, who survived and stole the show.

“A little bit sore, but it was worth it,” said Schmitt, who guessed he did anywhere between 160 and 200 push-ups to win the competition.

“I’ve got a lower body weight than most of those guys, by at least 100 pounds, so that comes in handy.

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Gatorade Company History

Rehydrate, replenish, refuel – that’s Gatorade. Its journey from an experimental potion to a wildly successful beverage is one of science, imagination, and thirst-quenching performance.

1965 began as a wretched year for the Florida Gators. Their beleaguered coach begged University of Florida researchers Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada to determine why his team consistently failed to perform.

After several weeks of research, the scholars decided that the athletes failed to replenish their stores of electrolytes and carbohydrates, which were expended through bursts of intense energy. The researchers created a foul-tasting concoction, “Gator-Ade,” and added lemon-lime flavoring and sugar to reduce its rank acidity.

After glugging the experimental drink, the Gators blasted through the competition and ended the season with a 7-4 winning record. The following year, the Gators achieved their first ever victory at the Orange Bowl. Gatorade got the credit. Its reputation rocketed and by 1967, Gatorade was the official sports drink of the NFL. Teams from around the nation – such as the Kansas City Chiefs, who chugged Gatorade during their 1969 season and won the Superbowl – used Gatorade to bolster their athletes’ endurance.

In 1973, the University of Florida settled with Dr. Cade over ownership rights, and have retained royalties ever since. Gatorade was bought by Quaker Oats Company in 1983 and accounts for a third of the company’s present sales.

Gatorade soon spread across sport lines. It became a standard hydrating drink for NASCAR drivers, baseball players, hockey teams, and in other athletics. It is now the official sports drink of the NFL, NBA, WNBA, NHL, USSF and other professional and collegiate sport divisions and conferences. Pepsi-Cola’s PowerAde is its main competitor.

2010 brought the advent of a new marketing campaign, replete with alternations in nutrition, packaging, and labeling terminology. Gatorade has reconfigured its drinks to target athletic customers, and has removed excess vitamins and minerals previously contained for other health benefits. Products are now marketed under the G-Series campaign: Prime, Perform, and Recover.

Prime G01 drinks are infused with B-vitamins to energize athletes, in addition to regular carbohydrates and electrolytes. It is said to be “coming soon” by Gatorade.

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